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WSET Diploma Unit 2

This class was created by Brainscape user Craig Walker. Visit their profile to learn more about the creator.

By: Craig Walker
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Decks in this class (10)

Chapter One: Factors affecting wine price - supply and demand
What 3 factors influence the dema...,
What happened in 2008 and how did...,
Which categories of wine are gain...
35  cards
Chapter 2: Factors affecting wine price - Costs thorough the supply chain
Describe how vineyard establishme...,
What does the price of the land r...,
Give some examples of capital costs
36  cards
Chapter 3 - Types of Business Engaged in the Production of Wine
Advantages and disadvantages of e...,
Define and estate winery,
What are growers
20  cards
Chapter 4: Options for getting the wine to the point of sale
What are the five main options fo...,
Main advantages of selling direct...,
Main disadvantages of selling dir...
21  cards
Chapter 5: Reaching the end consumer - Retail
What are private label wines,
What types of wines do supermarke...,
Why do well known brands not prom...
22  cards
Chapter 6: Reaching the end consumer within a free market - hospitality
0  cards
Chapter 7: Other types of market
What is the aim of the monopoly s...,
Broadly describe the usa s three ...,
Why are there drastically differe...
13  cards
Chapter 8: An Introduction to Marketing Wine
Define marketing,
Creating and implementing the mar...
2  cards
Chapter 9: Identifying the Product/Brand to be Marketed
What are the four stages of the p...,
To be successful a brand must cre...,
What is meant by a brand story an...
18  cards
10. Identifying the target market
What is segmentation,
Segmentation is often based on wh...,
What are geographic variables
6  cards

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WSET Diploma Unit 2

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