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Margot Heydt
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Decks in this class (14)
Introduction
Define wine business,
Define profit,
Define loss
4
cards
1. Supply And Demand
Define supply,
Define demand,
Define supply and demand in terms...
43
cards
2. Costs Through The Supply Chain
The cost of growing grapes can be...,
What are the different costs in t...,
Give examples regarding cost of v...
22
cards
3. Types Of Businesses
What are the different types of b...,
What is an estate producer,
What are the advantages of estate...
37
cards
4. Options For Getting Wine To Point Of Sale
What are the different options fo...,
What are the advantages of sellin...,
What are the disadvantages of sel...
26
cards
5. Retail
What are the different factors wi...,
What are the advantages of sellin...,
What are the disadvantages of sel...
37
cards
6. Hospitality
Explain how in uk hospitality sal...,
Define high involvement consumers,
Define hand selling
9
cards
7. Other Types Of Markets
What are the different types of m...,
What is the monopoly system,
In which way is alvohol consumpti...
15
cards
8. Marketing
Define marketing as given by,
Give examples on how marketing do...,
What is the ultimate aim of marke...
23
cards
9. Branding
Describe the product life cycle,
Describe what marketing is needed...,
Describe what marketing is needed...
25
cards
10. Target Market
Define segmentation,
State the 4 variables of segmenta...,
Define a geographic variable
16
cards
11. Marketing Strategy
What is the first viral parkt of ...,
Why do we need to set an objective,
What areas should the objective c...
67
cards
High-volume, Inexpensive Branded Chardonnay
Global over supply,
Strength of the economy,
Profit margin in relation to volu...
24
cards
Low-volume, Super Premium Cabernet Sauvignon
Global over supply,
Strength of the economy,
Profit margin in relation to volu...
27
cards
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WSET L4 D2 2024
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