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Ben Taylor
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Decks in this class (42)
2.1 - 2.3: Factors Influencing Demand
Name 4 social factors that influe...,
In general how has wine consumpti...,
Which country has the largest win...
12
cards
2.4 - 2.5: Factors Influencing Supply
How has the area under vine chang...,
Name 4 factors that have resulted...,
Give an example of a vine pull sc...
8
cards
2.6: Challenges of Oversupply and Undersupply
Name 3 ways producers move their ...,
What problems arise when there is...,
For large scale producers what do...
3
cards
2.7 - 2.8: Grape Growing and Winemaking Costs
Name some common examples of cost...,
Once the vineyard is established ...,
Once established what are the mai...
8
cards
2.9: Transportation Costs
Why does the wine industry tend t...,
In what two vessels is bulk wine ...,
What is one key advantage of bulk...
4
cards
2.10: Importation Costs
What costs are associated with wi...,
Give an example of two labelling ...,
What is the typically margin range
3
cards
2.11: Sales Costs
What are the retailers retail and...,
What costs are associated with re...,
At the very minimum what equipmen...
5
cards
2.12: Marketing Costs
What costs are associated with th...
1
cards
2.13: The Impact of Legislation on The Cost of Wine
Give an example of how trade tari...
1
cards
2.14: The Impact of Fluctuations in Currency on the Cost of Wine
What are the 7 methods used to mi...,
What is the downside of fixing th...,
What is the benefit of opening a ...
4
cards
3.1 -3.3: Estates, Growers, and Grower-Producers
What are the main disadvantages o...,
What are the main advantages of b...,
Name a successful grower
7
cards
3.4 - 3.5: Merchants and Co-Operatives
What are micro negociants name a ...,
Name a famous grower merchant in ...,
What might grower merchants do to...
10
cards
3.6 - 3.8: Custom Crush Facilities, Virtual Winemakers/Wineries, and Conglomerates
What types of wine do virtual win...,
What are the main benefits of a c...,
How do conglomerates often work
4
cards
4: Options for Getting the Wine to the Point of Sale
What are the 5 main options for g...
1
cards
4.1: Selling Directly to Retailers
What is the main advantage of sel...,
How can the administrative tasks ...
2
cards
4.2: Appoint a Distributor
What are the main benefits of usi...,
What are 2 downside of being part...,
Where might producers meet distri...
3
cards
4.3: Establish a Joint Venture
What is a joint venture,
Where is it common for companies ...,
What are the 2 main benefits of a...
11
cards
4.4: Use a Broker
What types of fees do brokers charge,
What are the main benefits of usi...,
What knowledge must a broker brin...
4
cards
4.5: Selling Directly to Consumers
In what types of countries are dt...,
What are the four main options of...,
How can producers take the cellar...
8
cards
5.1: Reaching the End Consumer within a Free Market - Retail, Supermarkets
What are the 8 different retail p...,
Name 4 popular hypermarkets from ...,
In what markets do supermarkets h...
8
cards
5.2: Reaching the End Consumer within a Free Market - Retail, Deep Discounters
How do deep discounters offer per...,
How do deep discounter keep costs...,
How do deep discounters attract c...
3
cards
5.3: Reaching the End Consumer within a Free Market - Retail, Convenience Retailers
Why are prices typically more exp...
1
cards
5.4: Reaching the End Consumer within a Free Market - Retail, Specialist Wine Retailers
Name 2 large chains of specialist...,
Name 2 specialist wine retailers ...,
Name 3 specialist wine retailers ...
5
cards
5.5: Reaching the End Consumer within a Free Market - Retail, Hybrids
What is a hybrid,
What is the benefit for retailers...,
What is the downside for retailer...
3
cards
5.6: Reaching the End Consumer within a Free Market - Retail, Online Retailing
What percent of all wine purchase...,
Give some examples of online only...,
What may be some requirements of ...
9
cards
5.8: Reaching the End Consumer within a Free Market - Retail, Wine Investment Companies
How do specialist wine retailers ...,
Name some examples of specialist ...,
Name 2 companies that only deal w...
11
cards
6.1: Reaching the End Consumer within a Free Market - Hospitality, Bars
What is the wine selection usuall...,
Why might specialist wine bars no...,
What types of specialist wine bar...
4
cards
6.2 Reaching the End Consumer within a Free Market - Hospitality, Restaurants
What is a casual dining restauran...,
At a casual dining restaurant wha...,
What types of wines are offered a...
7
cards
7-7.1: Other Types of Markets, Monopoly Markets
In sweden what is the only retail...,
Describe staff at monopoly market...,
Give an example of a bureaucratic...
5
cards
7.2: The USA’s Three Tier System
What is the volstead act,
At a high level why was the three...,
With the three tier system was is...
18
cards
8.1 - 8.2: Marketing Wine
Give a simple and useful definiti...,
What experiences can wine bring t...,
Describe a successful marketing c...
16
cards
9: Identifying the Product/Brand to be Marketed
Name the 4 stages of the life cyc...,
Describe the growth phase,
What type of marketing strategy i...
6
cards
9.1: Branding
What does branding do,
How does the cim define a brand,
What are the 7 main ways a brand ...
29
cards
10.2: Identifying Target Consumers
What is segmentation,
What is a market segment or segment,
Why is segmentation complex
22
cards
10.3: Market Research
What is market research,
When can market research be usefu...,
Why is it important to be clear a...
7
cards
11: Setting the Objectives of the Marketing Strategy
What are the 4 key areas that obj...,
What are the three broad types of...,
Describe undifferentiated or mass...
6
cards
12 - 12.2: Devising the Marketing Strategy - Product, Price
What are the 5ps,
In competitive markets what is ne...,
What does the price part of the m...
3
cards
12.3 - 12.4: Devising the Marketing Strategy - People, Place
Describe the people aspect of the...,
Is people refers to the attitudes...,
What might be required from the p...
9
cards
12.5: Devising the Marketing Strategy - Promotion (at the Point of Sale)
What is important to take note fo...,
What is the typically aim of pric...,
What are the main types of price ...
11
cards
12.5: Devising the Marketing Strategy - Promotion (away from the Point of Sale)
Name the 5 main channels for adve...,
How is online advertising carried...,
Give examples of wine companies t...
21
cards
13: Implementing and Monitoring the Marketing Strategy
How might simplistic marketing re...,
How might more complex marketing ...
2
cards
14: Marketing Options
What types of organizations can h...,
Give 2 examples of an industry as...,
Give 2 examples of a generic trad...
5
cards
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WSET Level 4 D2
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