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Y2 Principles of marketing

This class was created by Brainscape user Max Eustance Brougham. Visit their profile to learn more about the creator.

By: Max Eustance Brougham
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Decks in this class (10)

The marketing concept
What is a key marketing relationship,
Long term satisfaction leads to,
What is a long term goal of marke...
7  cards
Market orientation
Marketing is about customer reten...,
Customer value leads to,
Long term customer satisfaction l...
12  cards
The marketing environment
What is a marketing environment,
What is the macroenvironment,
What is the microenvironment
10  cards
Market analysis
What does market analysis help un...,
What are examples of internal con...,
What are examples of internal ad ...
9  cards
Segmentation, targeting and positioning
What is market segmentation,
What does market segmentation all...,
How can you segment consumers
10  cards
Marketing planning
What is marketing planning,
What are some key marketing plann...,
What is a business mission
8  cards
Buying behaviour
Why do we study behaviour,
Why do firms need to understand w...,
What are paradigms of choice
18  cards
Different contexts of marketing
What are services,
What are characteristics of services,
What does heterogeneity mean in s...
8  cards
Ethics in marketing
What is business ethics,
What is marketing ethics,
What is ethical principles
13  cards
Practises
Whats the difference between desc...,
What are 7 ps,
What is environmental scanning
5  cards

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Y2 Principles of marketing

  • Class purpose General learning

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