Marketing Management
By: Ida Kleeberg
Dell'Acqua, F., McFowland III, E., Mollick, E. R., Lifshitz-Assaf, H., Kellogg, K., Rajendran, S., ... & Lakhani, K. R. (2023). Navigating the jagged technological frontier,
Keller (2013): Strategic Brand Management,
Kapferer (2008): Strategic Brand Management
...