Digital and Social Media Strategies
By: Niek Huggers
W1: B. de Langhe and S. Puntoni, Leading With Decision-Driven Data Analytics, MIT Sloan Management Review, Dec. 7, 2020.,
W1: Chintagunta,P.,Hanssens,D. & Hauser,J.(2016).Marketing and Data Science: Together the Future is Ours. NIM Marketing Intelligence Review,8(2) 18-23.,
W2: Slides
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