Online surveys are the easiest way to gather data about your users. What type of data should you gather?
Both quantitive and qualitive data
What are the benefits of online surveys?
- You gather both quantitive and qualitive data
- powerful in that they have a large amount of users behind them
- unambiguous (entydig) there is little room for interpretation when asked structured questions
- cheap
What are the different types of questions?
- structured (for quantitative data)
- unstructured (for qualitive data)
What does a structured question look like? (For gathering quantitive data)
Multiple choise questions - you would have to choose between a predetermined selection of choices)
What does a unstructured year ion look like? (For gathering qualitive data)
Where the user can answer any answer with a text field. The answers can be unpredictable but richer than structured questions
What are the three golden questions?
- Why did you visit our website today? - this can teach you of people’s goals
- Where you able to complete your task today? ( this will teach us if people successfully manage to use the product.
- What would you change about your website? What improvements would you make?
How can structured data be presented?
In a poll, graph, pie chart, graph and so on
How should unstructured data be presented?
The best way is to take all the answers in a excel sheet and categorise them by theme
What are the best survey advice?
- Always ask killer questions
- Never ask more than 10 questions
- Keep all questions on one page
- Don’t ask redundant (overflödige) questions
- Only ask genuinely useful questions
What are the objectives of a depth interview?
Understand their goals (or problems)
Understand context of use
What does grat software try to accomplish?
Great software try to fit into the picture of real users. The software shoukd consider the problem in its enirety, not just the points where the user are interacting with the computer.
What should you NEVER ask during a depth interview?
- For the customers feedback. Never ask if they would use the product. But do ask about past behaviours
- Asking for page design feedback
- asking hypoyhetical questions
- Asking what they will do in the future
What is important to remember when conduction an interview?
- Dont be a robot
- You are having a conversation … not conducting an interregation
- Use script as guidance - as talking points
- Keep conversation conversational
- Dont be afraid to explore interesting topics
- ALWAYS RECORD
What does the interview flow look like?
- Introducion and explenation
- Easy questions first
- About travel habits in general
- Approach to booking flights
- Spesific recent examples
- Dissect example
- Probe pain points
- Recamp and close
What are the rules of thumb that you should not do in an interview?
- Talk about product or idea
- Talk about what they might do in the future
- Talk a lot
What are the rules of thumb that you should do in an interview?
- Ask about their life
Ask about spesific things they did in their past
Who are the stakeholders?
Anyone with a stake in the project
Anyone who feeds requirements
Anybody who provides sign off
What should you ask the staleholders?
- Why are they behind this project?
- What are they hoping to achieve?
- What does success look like to them?
What are the objectives of talking to the stakeholders?
- Understand the business, the business goals, problems with the product, the competitive landscape
What should you be aware of when talking to the stakeholders?
- Avoid talking about solutions
-Avoid talking about features
DO: Deflect and focus on goals an problems
What should a stakeholder brief intel?
- Write 2.3 pages of summary of what you heard
- Focus on what everyone agreed on
- Call out any contradictions
- Get it signed off after resolving contradictions
- Gives your project focus and clairity
- Shows stakeholders you are listening
- Can refer back to it in times of doubt
What is card sorting?
Card sorting is about sorting the different content on the site into a way that makes sense for the end user, because you get the end user to organize the content for you.
What is an open card sort?
Where all categories are put on post its. Teh customer will then come in and organize the categories by a group that makes sense to them and give group names. There should not be more than 10 groups - and they must be given a logical name
What is a closed card sort?
This is to see if the current model match with the customers models. The sections are already up and the user must place the categroies where tehy feel they belong
