06 E-Commerce Basics

Question 1

What are the three different participants on the market?

Answer 1

A: Administration, Governance
B: Business
C: Customers

Question 2

E-Commerce with regard to Meier/Stormer

Answer 2

B2B and B2C

Question 3

E-Government with regard to Meier/ Stormer

Answer 3

A2x
(A2A, A2B, A2C)

Question 4

E-Business with regard to Meier/Stormer

Answer 4

x2y
ALLES: A2A, A2B, …C2A, B2A, …. (3x3)

Question 5

E-Commerce ist part…
and…
However, E-Business…

Answer 5

… of E-business
… just supports the process of selling
— supports all kind of proceses in the company

Question 6

What is M-Commerce?

1.
2.
3.

Answer 6

• mobile commerce/ mobile business
• business handled through mobile devises
• part of e-commerce

Question 7

What does Ubiquity (=Omniresence) in terms of e-commerce mean?

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Answer 7

• internet is 24/7 available
• commerce overcomes traditional borders with respect to time and geography (opening hours and going to a real physical shop)
• market-space in contrast to market-place is built up
• comfort for end-users increases
• transaction costs are decreased for customer and retailer
• new marketing channels are established
• potential market increases from local to global
• for retailer: costs for entering new markets decrease
• new strategies for differentiation are enabled

Question 8

Global Coverage in terms of commerce

Answer 8

• commerce overcomes national and cultural borders
• local adaptions are often minimal or not even necessary
• barriers to go into market decrease, vice versa the own market can increase
• scaling effect becomes possible

Question 9

The internet performs in the same way all over the world which establishes a univeral standart: what does that mean for commerce/ business?

Answer 9

• global coverage is based on universal standarts in IT - computers all over the world can easily exchange information in the internet
• entry barriers into new markets are getting smaller
• global strategies become possible, are not hindered by different kind of technologies

Question 10

Richness and Desnity of information with regard to business

Answer 10

• conflict between coverage and richness of marketing news is dissolved

Question 11

Personalization of marketing - what does it mean for bsuiness?

Answer 11

• personalization stabilizes relationship to the customers
• from mass-marketing to foccussing on small groups or individuals without lossing reach
• e.g. “if you liked this, you´ll love that!”

Question 12

Bi-directional communication

1.
2.
3.
4.

Answer 12

• is given because of interactivity
• customers are integrated into dialogue
• possibility to identify and understand wishes by customers
• because of bi-directional communication, relationship to the customer can be establshed or stabilised (reduction of force of competitors and substitutes)

Question 13

What are the five different revenue models?

Answer 13

• sale, retail
• abonnement, subscpritption (periodic payment)
• provision (transaction) - offered services like market places
• advertisement (webpages used for ads)
• partnership (provision for forwarding, billiger.de)

Question 14

What are typical models in E-commerce?

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7.

Answer 14

• community provider like instagram for exchanginf ifnormation (revenue: ads, partnerships)
• content provider like zeitung (revenue: ads, subspricpiton)
• portal - horizontal, vertical or search engine (revenue: ads, subscription or partnership -s.e.)
• retail, virtual, add. distrubutiion channel, virtualization
• transaction broker like uber (revenue: provision)
• marketplaye like eBay (revenue: provision)
• service provider (revenue: sale)