09 Data Gathering

Question 1

Data Gathering Techniques

Answer 1

Direct observation
Indirect observation
Diaries
Interviews
Focus groups
Questionnaires
Researching similar products
Studying documentation

Question 2

Direct Observation Methods

Answer 2

Silent observation
Think aloud
Constructive interaction

Question 3

One indirect observation method

Answer 3

Log Data Analysis

Question 4

Two main types of empirical analysis

Answer 4

Quantitative Empirical Methods (in numbers, “how fast”, “how many errors”, “how often”)

Qualitative Empirical Methods (recurring patterns, categories, critical incidents)

Question 5

Qualitative Methods: Interpretive Data Analysis

Answer 5

1. Coding: Each segment is labeled with a code

2. Identifying categories, patterns or themes