the process of developing, testing, and commercializing a product or service with the ultimate objective of solving the problem of the primary target market.
Product development
Four Sequential Steps
Developing a Product or Service Description, Creating a Prototype, Testing the Prototype, Validation of
Market Acceptability
describes how a product or service works and how it benefits the customers.
Service description
a preliminary model or sample of a new product or service that is created to test a product concept or service process.
Prototype
This is an exciting process for the entrepreneur because he or she will be able to see that his or her ideas will soon become a tangible reality
Creating a Prototype of a Product or Service
a vital process before an actual product or service is launched to the market.
Testing the prototype
will find the final loophole/flaw that need to be fixed before commercialization.
Testing the prototype
Participants will provide relevant insights about the product. The objective of the ____is to identify errors, deficiencies, and issues that may hinder the success of the product.
Focus Group Discussion
Prior to launching, the entrepreneur must ensure that the product or service complies with all relevant laws and regulations (necessary license or permit to operate a particular business).
Legality and Ethical Test
The entrepreneur must ensure that the product is safe to use, safe to be consumed (food and beverages), and safe to be applied (cosmetic products).
Safety Test
The entrepreneur must examine every stage of the manufacturing process or every process of the service blueprint to evaluate and finalize the costs involved (match the expected costs versus his or her budget.).
Product Costing Test
Each component of the product or service must be tested independently to identify component failures for goods or service failures for services.
Component Test
The entrepreneur must test a similar line of products or the competitors’ product or service itself to compare and get the best practices to be applied.
Competitor’s Product/
Service Test
a critical factor that the entrepreneur must validate before launching the product.
Market acceptability
This process is the last step before the product or service can be introduced to the market.
Validation of Market
Acceptability
the process of finding out if the intended primary target market will be buying the product or availing the service.
It either validates or disconfirms the perception of the entrepreneur about the suitability of the chosen primary target market.
Validation of Market
Acceptability
It tests whether the value proposition and unique selling proposition are appropriate or there’s a need to improve on them.
This is also the time to deeply understand the value that the product or service brings to the customer and their prospective purchase behavior
Validation of Market
Acceptability
Represents the day-to-day operations of a business. This explains the manner in which an entrepreneur will oversee every aspect of the company, including the production, delivery process, distribution, logistics involved in delivering, as well as inventory control.
methods
Provides clear-cut directions and detailed instructions. It aims to achieve uniformity in execution, reduce miscommunication, and adhere to regulatory standards.
SOP’s - STANDARD OPERATING PROCEDURES
the process of translating raw materials into finished goods that are acceptable to the customer’s standards.
manufacturing
the materials or ingredients to be used in creating the product.
input
process
output
The entrepreneur must also consider the most efficient manufacturing site in which the manufacturing process will take place.
Manufacturing site