1
Q
Marketing plan
A
Written details of the activities to be used to carry out the marketing strategy.
2
Q
SWOT analysis
A
A method of analysis the current situation by examining the internal strengths and weaknesses of the business and the opportunities and threats of the external environment.
3
Q
Situation analysis
A
An assessment of the business, its customers, competition and the market environment.
4
Q
Marketing tactics
A
The marketing mix activities (PPPP) undertaken to achieve a chosen marketing strategy.
Business 3
flashcards
Decks in class (20)
# Cards
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1. Using objectives and strategies.4
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2. Understanding financial objectives7
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3. Using financial data to measure and assess performance24
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4. Interpreting published accounts14
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5. Selecting financial strategies5
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6. Making investment decisions7
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7. Understanding marketing objectives1
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8. Analysing markets and marketing7
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9. Selecting marketing strategies5
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10. Developing and implementing marketing plans4
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11. Understanding operational objectives6
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12. Operational strategies: Scale and resource mix12
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13. Operational strategies: Innovation6
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14. Operational strategies: Location8
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15. Operational strategies: Lean production12
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16. Understanding HR objectives and strategies0
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17. Developing and implementing workforce plans0
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18. Competitive organisational structures0
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19. Effective employer-employee relations0
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Exam definitions0
