1.1. Intro

Question 1

Marketing Def

Answer 1

A set of activities whereby businesses and other organizations create value between themselves and their customers

Question 2

Marketing Communication Def

Answer 2

The collection of all elements in a brand’s marketing mix that facilitate exchanges by establishing shared meaning with the customers

Question 3

Marketing Communication Tools

Answer 3

• Advertising
• Personal Selling
• Sales Promotion
• Public Relations
• Direct Marketing/ Internet Marketing
• Packaging

Question 4

4 Ps

Answer 4

• Product
• Price
• Place
• Promotion