How can a business add value to a product or service?
What is Branding?
giving a product or service
‘personality’, with a name and logo that makes it stand out.
What is a unique selling point? (USP)
an original feature of a product that rivals aren’t offering.
What is added value?
the difference between the
selling price and the cost of bought-in goods and services (the difference that creates the possibility of profit).
How do you calculate added value?
Selling Price - the cost of bought-in materials and components.