1
Q
Price
A
How much a good/service costs
2
Q
Quality
A
Quality means getting what a customer want, or perhaps better than expected
3
Q
Convenience
A
Making life easier for customers
4
Q
Choice
A
Giving customers options and increasing
the chance that the product will be suited to
the tastes/habits of one type of customer
5
Q
Identifying customers
A
Finding out who the customers are: their age, gender, incomes, where they live and what they want
6
Q
Understanding customers
A
learning why customers do what they do, making it easier to see how to make a product that better suits them
Business
flashcards
Decks in class (39)
# Cards
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2.3.3 Managing quality14
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1.1.1 The Dynamic Nature of Business0
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1.1.2 Risk and Reward0
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1.1.3 The Role of Business Enterprise0
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1.1.4 The Role of Business Enterprise 20
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1.1.5 The Role of The Entrepreneur0
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1.2.1 Customer Needs6
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1.2.2 Market Research5
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1.2.3 Market Segmentation4
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1.2.4 The Competitive Environment1
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1.2.5 Primary and Secondary Market Research0
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1.3.1 Business Aims0
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1.3.2 Business Objectives0
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1.3.3 Business Revenues and Costs0
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1.4.1 The Options for Start-Up and Small Businesses0
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1.4.2 Limited Liability0
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1.4.3 Franchising and Not-For-Profits0
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1.4.4 Business Location0
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1.4.5 The Marketing Mix0
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1.4.6 Business Plans0
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1.5.1 Business Stakeholders0
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1.5.2 Technology and Business0
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1.5.3 Legislation and Business0
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1.5.4 Legislation and Business 20
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1.5.5 The Economy and Business0
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1.5.6 External Influences0
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2.1.1 Business Growth0
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2.1.2 Finance0
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2.1.3 Changes in Business Aims and Globalisation0
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2.1.4 Ethics and Business0
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2.1.5 The Environment and Business0
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2.2.1 Product0
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2.2.2 Product Life Cycle0
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2.2.3 Price0
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2.2.4 Pricing Methods0
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2.3.1 Business Operations0
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2.3.2 Working with Suppliers0
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2.3.3 Working With Suppliers0
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2.3.4 Managing Quality0
