Survival
Keeping the businiess opertating for a certain amount of time
Profit maximisation
Determing the price, input and output levels that will lead to the highest possible profit
Domestic growth
When you grow in your own country
International growth
When you grow in other countries
Increased market share
The more sales a company has than its competitors is their given growth
Social objectives
When a businiess isn’t for profit but for helping people
Customer satisfaction
A measure of how well a company’s products, services, and overall customer experiance meet customer expectations