13 polling Flashcards

(11 cards)

1
Q

sampling techniques

A

randomization, representative, mass survey, focus groups

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2
Q

what is the margin of error of a good survey?

A

+- 3

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3
Q

bandwagon effect

A

support of a candidate holding the lead in polls.

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4
Q

social desirability bias

A

people not filling out a survey true to heart to appeal to society’s standards.

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5
Q

non response bias

A

certain groups are more likely to respond to polling.

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6
Q

no scientific polls

A

social media, biased pollsters

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7
Q

horse race news coverage

A

reporting on only the candidate in the lead

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8
Q

entrance and exit polls

A

polling on candidacy while entering ballots and exiting ballots

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9
Q

benchmark polls

A

first polls before a candidate runs

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10
Q

tracking polls

A

repeated polling questions during election to see change in public opinion

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11
Q

push polls

A

used to push person one way or another- not accurate

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