sampling techniques
randomization, representative, mass survey, focus groups
what is the margin of error of a good survey?
+- 3
bandwagon effect
support of a candidate holding the lead in polls.
social desirability bias
people not filling out a survey true to heart to appeal to society’s standards.
non response bias
certain groups are more likely to respond to polling.
no scientific polls
social media, biased pollsters
horse race news coverage
reporting on only the candidate in the lead
entrance and exit polls
polling on candidacy while entering ballots and exiting ballots
benchmark polls
first polls before a candidate runs
tracking polls
repeated polling questions during election to see change in public opinion
push polls
used to push person one way or another- not accurate