1.3.4 distribution

Question 1

what is distribution?

Answer 1

is the process if getting the right product/service to the consumer

Question 2

what are the 3 channels of distribution?

Answer 2

1. producer : wholesaler : retailer : consumer
2. producer : retailer : consumer
3. producer : consumer

Question 3

what influences distribution?

Answer 3

• nature of product
• expectations of customers
• control over promotion and pricing

Question 4

what are the benefits of online distribution for businesses?

Answer 4

• cheaper (no shop costs)
• easier for small businesses to launch
• open 24/7
• wider makers (global)

Question 5

what are the benefits of online distribution for customers?

Answer 5

• lower costs
• can shop 24/7
• easier and more convenient
• can see reviews before making a purchase