1.6 Focus on ethics

Question 1

There has been a focus on corporate e_____ and r_________ in recent years, accelerated by large-scale organisational failures.

Answer 1

ethics

reputation

Question 2

How do Samsung and Apple exemplify changing public perceptions of businesses?

Answer 2

Samsung was able to increase its international reputation score through transparency and honesty (despite several scandals), while Apple’s score dropped significantly in light of a lack of openness around issues such as FBI investigations and battery tampering.