1
Q
Sampling
A
The process of selecting a group of respondents from a large population.
2
Q
Sample
A
A group of people taking part in a market research survey was selected to represent the overall target market.
3
Q
Sampling bias
A
When a sample is not a good representation of the whole population because it is chosen in ways that give some people a greater chance of being selected.
Business
flashcards
Decks in class (60)
# Cards
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1 Enterprise13
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2.1 Economic sectors13
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2.2 Business ownership11
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3.1 Measurements of business size4
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3.3 Business growth10
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4 Business objectives13
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5 Stakeholders in a business5
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6.1 Political and legal influences5
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6.2 Social and demographic influences4
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6.3 Technological influences on business activities2
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6.5 International influences5
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6.6 Environmental influences on business activity4
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10.2 Workforce planning4
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10.3 Recruiting and employing employees13
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10.4 Redundancy and dismissal of employees3
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10.5 Employee morale and welfare5
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10.6 Training and developing employees6
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10.7 Management and workforce relations3
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11.2 Human needs2
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11. 3 Motivational theories11
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11. 4 Motivation methods in practice19
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12.1 Management and managers6
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12.2 McGregor's Theory X and Theory Y4
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17.1 Role of marketing4
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17.2 Demand and supply3
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17.3 Markets7
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17.4 Consumer marketing (B2C) and industrial marketing (B2B)2
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17.5 Mass marketing and niche marketing2
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17.6 Market segmentation2
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18.1 Market research2
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18.2 Primary research and secondary research4
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18.3 Sampling3
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18.4 Market research data5
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23.1 The production (transformation) process3
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23.2 Efficiency, effectiveness, productivity and sustainability6
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23.3 Labour intensive and capital intensive operations2
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23.4 Operations (production) methods4
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24.1 Managing inventory9
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24.2 Just-in-time (JIT) inventory management2
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25 Capacity utilisation and outsourcing7
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29.1 The need for business finance9
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29.2 Working Capital4
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29.3 Sources of finance15
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30.1 Cash flow forecasts: meaning and purpose11
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31.1 The need for accurate cost information5
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31.2 Approaches to costing5
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31. 4 Break-even analysis3
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32.1 The meaning and purpose of budgets9
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19.1 The elements of the marketing mix2
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19.2 Product: why is this a key part of the marketing mix?9
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19.3 Product portfolio analysis5
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19.4 Price is a key part of the marketing mix9
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20.1 Promotion methods10
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20.2 Place: and important part of the marketing mix6
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0. Formulae15
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7.2 How governments deal with market failure3
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7.3 Macroeconomic objectives of governments9
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7.4 How economic objectives and performance impact business activity8
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7.5 Government policies to achieve macroeconomic activities9
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28 Operations strategy18
