1997 election case study

Question 1

leaders of 3 main parties

Answer 1

-conservative = John Major
-labour = Tony Blair
-liberal democrats = Paddy Ashdown

Question 2

result

Answer 2

-labour have a majority of 254 seats
-labour = 418 seats
-conservative = 165 seats
-lib dems = 46 seats

Question 3

turnout

Answer 3

71.3%

Question 4

was the campaign important?

Answer 4

yes - new labour

Question 5

how long was the campaign?

Answer 5

42 days

Question 6

were the pollsters accurate?

Answer 6

yes

Question 7

3 labour party policies

Answer 7

1. no rise in income tax rates
2. cut NHS waiting lists by treating an extra 100,000 patients
3. get 250,000 under 25s off benefits and into work

Question 8

3 groups that swung to labour

Answer 8

1. 25-34 year olds
2. AB and C1 classes
3. London

Question 9

newspapers that supported labour

Answer 9

1. the sun
2. mirror
3. guardian

Question 10

three reasons why labour won

Answer 10

1. tony blair was a charasmatic and popular leader
2. party was modernised e.g. by abolishing clause IV
3. successful public relations campaign led by Alistair Campbell - ‘because Britain deserves better’