2) Developing an Identity

Question 1

What is the purpose of an identity?

Answer 1

Guides the vision and mission statements so they reflect the organization’s values

• The 1st step of the strategic planning process

Question 2

Vision Statement

Question 3

Mission Statement

Answer 3

A written document saying why an organization exists; What the business is about now

• Should reflect the principles that the org acts under

Question 4

What should the vision and mission statements do?

Answer 4

Energize the organization and anybody that’s associated with it and devo a sense of the meaning of their work as part of the whole

Question 5

Vision Tagline

Answer 5

Short 2-6 word phrase that’s a powerful representation of the organization

Question 6

Corporate Statement

Answer 6

Slogan