Step 1
Pre-Call Approach
Step 2
Sell Yourself
Step 3
The Introduction
Step 4
Confirm the Appointment Time Constraint
Step 5
Rapport Building
Step 6
Attention Getter
Step 7
The Approach Overview
Step 8
The Diagnostic Agreement
Step 9
The Buying Center Confirmation
Step 10
Situation Questions
Step 11
Problem/Disappointment Questions
Step 12
Implication/Impact Question
Step 13
Needs Payoff Question
Step 14
Transition Bridge to Phase 3 (The Demonstration)
Step 15
Interactive Demonstration
Step 16
Units of Conviction
Step 17
Delivering the Value Analysis
Step 18
The Imagine Statement
Step 19
Closing
Step 20
Show Appreciation and Congratulate the Buyer