What is the creation of a desirable product dependent on?
An efficient design process
What does the iterative design process involve?
Continually testing, evaluating and refining a product
What is iterative design?
A cyclical process of design, it is not a linear process
What happens at each stage of design development?
Work is tested and evaluated, designs may be trialled and modified several times before the prototype is finalised
What are the 7 stages of iterative design?
What is user centred design (UCD)?
A design process focused around the needs of the end user
What does UCD aim to do?
What is unit centered evaluation foocused on?
Exploring a range of views to find out the real opinions of consumers, it’s is invaluable to have feedback from potential users
When does a designer solution often come about?
Because of a need of demand for a new product
Why might there be a design solution?
What is primary data?
New information gathered using direct research methods
What does primary data include?
What is secondary data?
Information that has previously been gathered by other researchers or businesses
What does secondary data include?
What does market research involve?
The collection of data to establish if there is a need for a specific product
What are the 2 types of market research?
What is quantitative data?
Factual, measurable information, often in numerical form, such data can be categorised and analysed
What is qualitative data?
Subjective information and includes consumers opinions and preferences, consumers give a descriptive answer to questions
Why has to be taken into account for a design to function efficiently for people?
Anthropometric and ergonomic data, this will establish the correct size for the intended user and whether the product is fit for purpose
What are focus groups?
A small group of 6-10 people from the target market take part in a planned discussion about the product
What does there need to be in a focus group to provide a variety of answers?
A food spread of the demographic such as age and gender
What are customer panels?
Focus groups that meet regularly t throughout product development
Why do researchers and designers do product analysis?
To identify useful features, the data collected helps them to develop ideas for new or improved products
What do anthropometric data tables provide?
Standard measurements of the average human body