Aggregate Demand
total level of spending in an economy
Formula for AD
AD = C + I + G + (X-M)
What is consumption?
this is how much consumers spend on goods and services
What can influence consumption?
level of real disposable income, interest rates, consumer confidence, asset prices (wealth effect)
What can influence investment?
interest rates, business confidence, corporation tax, spare capacity, level of comp
What can influence govt spending?
trade cycle, fiscal policy
What can influence net trade?
real incomes earned abroad (foreigners getting richer increases their MPI, exchange rates (SPICED + WIDEC)