2.3 Info Quality

Question 1

What is good quality info and what does it lead to?

Answer 1

Accurate, valid, reliable info
Leads to better decision making, innovation and organisation

Question 2

What is poor quality info and what does it lead to?

Answer 2

Biased, Inaccurate, expired data
Leads to loss of customer trust, fines, legal challenges

Question 3

GO THROUGH 1.3 + n - effects of info quality

Answer 3

Yh