user centred design
aims to improve user experience of products
international usability standard - ISO 13407
ethnographic interviews, fly on wall observations, personas, day in the life, role play, focus groups
iterative design
repetitive process, cycles through designing, modelling and testing constantly until the designed product has been made, constantly evaluate
design process
define problem
investigation
spec
initial ideas
design development
final prototype
evaluation
types of prototype
visual
proof of concept
presentation
rapid
SCAMPER
substitute
combine
adapt
modify
put it to another use
eliminate
reverse