Aggregate Demand
Total expenditure on goods and services produced within an economy in each time period
factors of AD
C = Household spending
I = Investment
G = Government spending
X = Exports
M = Imports
AD (EQ)
C + I + G + (X - M)
Causes of a fall in AD
-> The wealth effect (Reduces amount of goods & services people can buy)
-> The international effect (Exports become less price competitive while imports become more price competitive)
-> The interest rate effect (Demand increases to pay for higher prices)
The wealth effect
The effect on consumption from a change in wealth