1
Q
Stars
A
high market share
high market growth
build
2
Q
Question marks
A
low market share
high market growth
harvest or build
3
Q
Cash Cows
A
high market share
low market growth
hold or harvest
4
Q
Dogs
A
low market share
low market growth
divest or hold
BTF
flashcards
Decks in class (17)
# Cards
-
Business Objective and Functions20
-
Business Objectives and Functions 221
-
Business Objectives and Functions 314
-
Strategic Plans and Risk Management22
-
Strategic Plans and Risk Management 210
-
Types of Businesses16
-
Financial Information21
-
Sources of Finance19
-
Sources of Finance 220
-
Role of the Accountancy Profession13
-
Governance, Corp Resp and Ethics19
-
External Environment21
-
External Environment 220
-
115
-
216
-
34
-
47
