3 Perception

Question 1

Sensory Stimuli

Answer 1

• Vision
• Taste
• Touch
• Smell
• Sound
• Textures

Question 2

1 Exposure

Answer 2

…a stimulus comes within the range

of someone’s sensory receptor

Question 3

Sensory Thresholds

Answer 3

• Absolute threshold: the minimum aount of
stimulation a person can detect on a
given sensory channel.
• Differential threshold: the ability of a
sensory system to detect changes in or
differences between two stimul

Question 4

2 Attention

Answer 4

the extent of processing activity

devoted to a stimulus

Question 5

Stimulus Selection Factors

Answer 5

Size
• Color
• Position
• Novelty

Question 6

3 Interpretation

Answer 6

the assignment of meaning to
sensations

• Cognitive Interpretation
  The process whereby stimuli are placed into existing categories of meaning
• Affective Interpretation
  The emotional or feeling response triggered by a stimulus
• Semiotics
  The study of signs and symbols

Question 7

Sumamry Perception

Answer 7

Now, You Know…

…how prodcucts and commercials often (try to) appeal to our senses
…that perception is a three-stage process
…that reality (the meaning we assign to sensations) may not be as objective
as you might think