What is a conceptual model?
Models that are descriptions/ representations of an idea, which communicate what a proposed design might look like or do
How do concept models vary in relation to the context?
Based on the context/ type of communication designers will select different concept models (eg. graphical modeling, physical modeling, or CAD modeling)
What are disadvantages of concept models
Leave out key details
Doesn’t represent final product (materials/ proportion)
What are advantages of concept models
Designers can explore possibilities
Communicate the function/ aesthetic of design
Gather feedback from users + clients