Why may a business want to pursue a strategy of growth
Gain dominance of the market
Create barriers to entry for potential new competitors
Increase market share and sales so higher profit
Demerger
Separation of a firm into 2 or more smaller firms
Diseconomies of scale
Rising LRAC as output rises
Why may a firm choose to remain small
Lack of access to finance
Size of the market may offer little scope for expansion
Size of market may offer little scope for expansion