3.13

Question 1

change caused by internal factors

Answer 1

• change in leadership/management often leads to further changes
• better than expected performance could lead to a decision to expand
• business growth can lead to other changes (expanding to international markets)

Question 2

change caused by external factors

Answer 2

• new technology means production can be faster or cheaper
• change is consumer taste = change in product range
• changes in competition could result in losing lots of market share