What are operational objectives?
Targets set for production
Define the 7 operational objectives
Quality
Costs
Flexibility
Efficiency
Innovation
Environment
Speed of response
Added value
Operational objectives:
Define quality
Involves either maintaining or improving levels of quality
Operational objectives:
Define costs
Many firms aim to cut costs e.g cut fixed or variable costs
Operational objectives:
Define flexibility
Businesses need to be able to react to what customers want e.g need to be able to vary the amount of goods/services they are producing so that volume doesn’t exceed demand
Operational objectives:
Define efficiency
Aim to make better use of resources in order to reduce costs and increase profit e.g increasing capacity utilisation
Operational objectives:
Define innovation
Businesses can set their R&D department innovation targets e.g car manufacturer set an objective to produce an electric car that fully charges in 5 minutes in the next two years
Operational objectives:
Define environment
Pressure from customers and the government = firms setting environmental objectives e.g cutting carbon emissions
Operational objectives:
Define speed of response
Speed at which a business can operate
Might mean decreasing the production time of a product or waiting time for customers
Operational objectives:
Define added value
Adding value means increasing the difference between the cost of raw materials and the price the customer pays
Formula for added value?
Sales revenue - cost of bought - in goods and services
How can added value be achieved?
Increasing the selling price of the product or by reducing costs of raw materials
Define capacity
Capacity of an organisation is the maximum output that it can produce in a given period
What does capacity depend on?
Number of employees and how skilled they are, technology the business has, kind of production process
What is capacity utilisation?
How much capacity a business is using
Capacity utilisation formula?
Output / capacity x 100
What are the drawbacks of 100% capacity utilisation
Might not be possible to upkeep high levels of quality
Business may have to turn away potential customers as it can’t increase output
No downtime - machines on all the time, if machine breaks down delays will be caused
Business can’t temporarily increase output for seasonal demand or one-off orders
How can businesses increase capacity?
By using their facilities for more of the working week
Businesses can buy more machines
Increasing productivity - reorganise production by reallocating staff to the busiest areas
Define outsourcing
When a business uses another firm to do some work on its behalf
Benefits of outsourcing?
Businesses can outsource work to other businesses in busy periods - means they can meet unexpected increases in demand without increasing their own capacity and having extra costs
Drawbacks of low capacity utilisation?
Inefficient as it means a business is not getting use out of machines and facilities that have been paid for
Increases costs as it causes fixed costs to be spread over fewer units of output, so unit costs increase
Unit costs formula?
Total costs / units of output
How can firms deal with low capacity utilisation?
They will first try to increase demand or reduce capacity
How is productivity measured?
As the output per worker in a given time period