1
Q
corporate influences
A
factors which have an impact on business decisions
2
Q
eg of corporate influences
A
level of competition in a market
3
Q
corporate timescale
A
when the return on investment is expected
4
Q
two types of corporate timescale
A
long term +1yr
short term -1yr
5
Q
short-termism reward
A
share price
revenue growth
gross/operating profit
6
Q
short-termism issue
A
market share
quality
innovation
brand reputation
7
Q
why might a business become short-termism
A
stock market
reliance on bonuses
frequent changes in leadership and strategy
8
Q
indicators on short-termism
A
bonus based
low r&d investment
high dividends not reinvesting
9
Q
A
