What is monopolistic competition?
A form of imperfect competition it’s a middleground between monopoly and perfect competition and combines elements of each
What does product differentiation mean?
That businesses have some control over their products, it implies that firms have some price-setting power
What are the key assumptions of monopolistic competition?
-Many buyers and seller
-Perfect information
-Low barriers to entry/exit
-Products slightly differentiated
-Firms aim to maximise profit
-Consumers aim to maximise utility
-Firms have littlr price-making power