Elkingtons triple bottom line concerns
People,Profit ,Planet
Carrols pyramid ( bottom up )reads
Economic
Legal
Ethical
Philanthropic
Porters five forces is used for
A framework for analysing the nature of competition within an industry
*Helps understand & assess industry profitability & attractiveness
Porters five forces are..
bargaining power (suppliers
Bargaining power ( buyers
Threat of new enterants
Rivalry
Threat of substitute products
Ansoffs matrix features
New markets-market develoment, diversification
Existing markets- market peentration,product development