3.9 - strategic methods Flashcards

(44 cards)

1
Q

What is business growth?

A

When a business expands its operations to increase sales, output, or profit.

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2
Q

Give three reasons why a business might want to grow.

A

Increase market share, increase profitability, reduce risk.

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3
Q

What is organic growth?

A

Growth from within the business, without merging or taking over another firm.

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4
Q

Give two methods of organic growth

A

Launching new products and opening new branches.

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5
Q

What is external (inorganic) growth?

A

Growth through mergers, takeovers, or joint ventures.

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6
Q

What is a merger?

A

When two businesses combine to form a new company.

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7
Q

What is a takeover?

A

When one business acquires control of another business.

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8
Q

What is a joint venture?

A

When two or more firms work together on a specific project.

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9
Q

what is franchising?

A

when a business allows another firm to trade using its name

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10
Q

what is horizontal integration?

A

when firms at the same stage of production merge.

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11
Q

what is backwards vertical integration?

A

when a firms mergers with their supplier (previous stage of production)

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12
Q

what is forwards vertical integration?

A

when a firm merges with another business further down the supply chain

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13
Q

what is conglomerate integration?

A

when a business expands into a completely different market

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14
Q

what is economises of scale?

A

when average cost decrease as input increases

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15
Q

two types of economies of scale?

A

purchasing economies, managerial economies

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16
Q

give one cause of diseconomies of scale

A

poor communication in large industries

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17
Q

what is synergy?

A

when two companies combined are worth more together than separately

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18
Q

what is over trading?

A

when a business takes on more orders than it can handle

19
Q

what is retrenchment?

A

when a business reduces costs due to economic difficulties

20
Q

What pressure force businessses to adopt digital technology

A

competition, customer needs, productivity

21
Q

E-commerce + advantages

A
  • buying and selling services / goods online
    + 24:7 market access
    + low start-up costs
22
Q

Automation

A

use of robots/machinery to carry out tasks

23
Q

automation advantages

A

low labour costs, higher productivity

24
Q

Big data

A

large volumes of data collected from many sources

25
data mining
process of analysing big data to find trends/patterns
26
Digital technology’s impact on HR
online recruitment and performance monitoring
27
Digital technology operations
Automation , improved productivity
28
Digital technology impact on finance
payroll automation, faster financial analysis
29
digital technology impact marketing
Social media marketing, personalised ads
30
Innovation
new methods, product or processes
31
product innovation
developing and launching products with new ideas
32
process innovation
designing new ways of producing / delivering products
33
how does innovation improve competitiveness
improve productivity, reduce costs, differentiate products
34
how does innovation improve profits
premium pricing, cost reduction, increased customer satisfaction
35
kaizen
japanese philosophy of continuous improvement through small changes
36
R&D
scientific investigation to develop new products or improve processes
37
how does R&D create competitive advantage
by creating unique products competitors can’t copy easily
38
intrapreneurship
acting like a entrepreneur within a large business
39
benchmarking
comparing business performance against best practise
40
4 stages of benchmarking
1. understand own process 2. analyse competitors 3. compare performance 4. implement improvements
41
Innovation impact finance
requires high investment but lead to first-mover advantage
42
Innovation impact HR
encourages teamwork, specialist skills and motivation
43
Innovation impact production
can reduce unit costs through improved processes
44
innovation impact marketing
enables premium pricing and strong product differentiation