Studying real-world situations as they unfold naturally
Naturalistic
Inductive analysis
The whole phenomenon under study is understood as a complex system that is
more than the sum of its parts; focus is on complex interdependencies not meaningfully reduced to a few
discrete variables and linear, cause-effect relationships.
Holistic perspective
Detailed, thick description; inquiry in depth; direct quotations capturing
people ‘s personal perspectives and experiences.
qualitative data
The researcher has direct contact with
and gets close to the people, situation, and phenomenon under study
pesonal contact insight
purposeful