Force Field Analysis
Force Field Analysis is a theoretical model that determines if businesses should proceed with a proposed change.
Driving forces
Driving forces are factors affecting the business environment that promote and support business change.
Restraining forces
Restraining forces are factors that resist a business change or actively try to stop it.
Weighting
Weighting is the process of scoring and attributing a value to the driving and restraining forces.
Ranking
Ranking involves arranging the forces in order of value and determining the total score of driving and restraining forces.
Implementing a response
Evaluating the response