4. Organizing NPD Process

Question 1

product innovation

Answer 1

company’s capability to introduce new products + features

Question 2

firms operating in high change environments need to develop products…

Answer 2

quickly (respecting TMT)

ongoing basis

decreasing costs

high quality level

Question 3

phases in the NPD process

Answer 3

idea stage

scoping + business case

development

testing

process development

launch

Question 4

gate model

Answer 4

control mechanism at the end of each phase

4 alternatives: GO, KILL, REVIEW, FREEZE

Question 5

evaluation criteria

Answer 5

corporate objectives, strategy, policy + values

marketing criteria

R&D criteria

financial criteria

production criteria

Question 6

concept design

Answer 6

focuses on providing design solutions + technical innovation

Question 7

cost of changes

Answer 7

increases w/ each phase in NPD process

Question 8

sequential engineering approach

Answer 8

each stage is carried out separately, and the next stage cannot start until the previous is finished

• one direction
• high specialization
• main goal: reduce degree of uncertainty

Question 9

concurrent engineering approach

Answer 9

• cross-sectional team approach
• simultaneous work on different phases = overlap
• upstream + downstream of information
• reduces time to market + payback period

Question 10

ICT support in NPD process

Answer 10

communication technologies

product configurators

digital mock-up

CAD systems

rapid + virtual prototyping

Question 11

impact of ICT on the evolution of NPD process

Answer 11

decreased TMT

decreased cost of different phases

increased customer interactions (more coherent solutions)

increased collaboration w/ supply chain actors

Question 12

key principles for high productivity in NPD process (7)

Answer 12

customer focused

front-end loading (due diligence)

spiral development

holistic approach

metrics, accountability + continuous improvement

effective portfolio management

lean, scalable + adaptable process