Product
An artifact that is produced, is quantifiable, and can either be an end item or a component
Product Management
The integration of people, data, processes, and business systems to develop a product or service throughout its life cycle
Project
A temporary endeavor undertaken to create a unique product, service or result
Project Management
The application of … to meet project requirements. Project management refers to guiding the work to deliver intended outcomes.
Systems Analysis
The activities that enable a person to understand and specify what the new system should accomplish
Systems Design
The activities that enable a person to describe how the information system will actually be implemented to provide the solution
User Experience
A person’s perceptions and responses resulting from the use of a product
User interface
All components of an interactive system (software or hardware)
Fall in love with the ______, not the ________.
problem, solution
Persona
- Fictional, yet realistic description of a typical/target user
- Details needs, concerns, goals, and background info (age, gender, behaviors, occupation)
- MUST be based on user research in order to be representative
Problem statement
As a _______,
I want _______,
so that _______.
Flowchart symbols
Why make a use case diagram?
- Brings out edge cases you haven’t thought of
- Helps you see which users should do what
- Makes you think about permissions you might need
Sequence diagram
ERD Cardinality
Max on outside, min on inside
Customer Journey Map
- Map out target users actions
- Experience? Problems?
- Choose a target persona and identify which steps they take to accomplish a goal and which tools they use
Product Goals
Satisfaction -> Goal, Metric
Usability -> Goal, Metric
Growth -> Goal, Metric
The metric should be measurable and relate to that area.
Design Sprint
Monday - Map
Tuesday - Sketch
Wednesday - Decide
Thursday - Prototype
Friday - Test
My Skinny Dog Prefers Teslas
Things that diminish goodwill
- Hiding information that I want
- Punishing me for not doing things your way
- Asking me for information you don’t really need
- Shaming or condescending
- Putting distractions in my way
- Your site looks amateurish
