What is bias?
Any factor (eg. Attitudes, beliefs or behaviours) that interferes with the validity of the research process
How does a bias form?
Because psychologists hold existing beliefs and values that have been influenced by the social and historical context which they live in.
How can researcher beliefs be biased?
If they lean towards a subjective view that does not reflect objective reality
What can bias lead to in conclusions from research?
Researchers forming conclusions which favour universality
What is universality?
The assumption that one perspective or set of attitudes or behaviours is the norm, and can be applied to all human beings despite differences in experience.
How does universality differ from nomothetic research?
Nomothetic approach to research is the research methodology used to achieve universality in the findings
How can universality occur in research?
If the researcher has not considered the fact that the findings may not apply to all human beings, due to differences in experience and behaviour.
What is gender bias?
Occurs when a psychological study or theory offers a view that does not justifiably represent the experience and behaviour of both men and women. This occurs due to favour of one gender or discrimination of one gender.
What are the three types of gender bias?
Alpha bias
Beta bias
Androcentrism
What is alpha bias?
When research or psychological theory over-emphasises the difference between males and females and presents them as fixed and inevitable
How is alpha bias normally seen in research?
Alpha bias usually favours males and de-values females (likely because most psychological research has been conducted by males).
However, this isn’t always the case as female values may be heightened too.
The research allows no flexibility and concludes that these differences are inevitable.
Give an example of a psychological theory that shows an alpha bias favouring males?
Freud’s psychodynamic theory
Psychosexual stages of development
States that women develop a weaker superego than men because they do not experience castration anxiety as males do.
This means women do not identify as strongly with their same-sex parent.
Suggests women are morally inferior to men, which exaggerates the difference between males and females.
What is beta bias?
When research or psychological theory ignores or downplays the differences between males and females, and instead focuses extensively on the similarities between them.
How can beta bias occur in research?
When findings from research using participants of only one gender are generalised to both genders
Give an example of research that carries a beta bias
The fight-or-flight response
Originally believed that women respond in the same way as men to real or perceived threats
Didn’t include women in research studies which ignores hormonal differences between males and females
Taylor et al recently suggested women are more likely to show a tend and befriend response, due to higher levels of oxytocin and increased production of oxytocin during the stress response. This means women have more of a preference to protect their offspring and form alliances (an evolved response for looking after others)
What is androcentrism?
Male-centred
When normal behaviour is judged according to male standards
How has androcentrism occured?
The past and perpetuating worldview that is persistently male
What are the negative consequences of androcentrism?
Leads to female behaviour being deemed as abnormal or at worst, pathologised (taken as a sign of illness)
Females labelled as abnormal or even unwell
Give an example of androcentrism in research?
Zimbardo used an all-male sample to study conformity to social roles
Means his findings do not represent how females conform to social roles so are not generalisable to females
Give an example of how androcentrism can lead to mislabelling or pathologising of women?
Premenstrual syndrome
It medicalises women’s emotions by explaining them in terms of hormones
This occurs because the standards are based on men who do not experience the same hormonal changes
What is cultural bias?
A tendency of psychological research or theory to favour the attitudes, beliefs and behaviours of one culture over another, or to discriminate against one culture based on the norms of another.
Why is culture bias a problem?
Means that people from other cultures are not represented in research, so findings are not universal and cannot be generalised worldwide.
Also leads to labelling of other cultures as abnormal, unusual or inferior based on the standards of another culture.
What are the two types of cultural bias?
Ethnocentrism
Cultural relativism
What is ethnocentrism?
When psychological research or theory judges one culture by the standards of another, due to the belief that one culture is superior to others.