What makes a business successful?
- An existing pool of trained labourers
- An area with high demand for business
- High local wealth in an area
- High number of jobs within the business
Why is Berkshire so successful?
- Lots of workers in local area
- Near universities (Reading)
- Easy access to Heathrow
- close to M4
- Flat floodplain
- Nice environment
- Good schools attracting working class families
SWOT analysis of Berkshire
Strength - good transport links and high number of workers
Weaknesses - motorways can cause traffic and expensive houses means lack of diversity due to target demographic
Opportunity - lots of unoccupied land
Threats - overdevelopment cause be problematic for the environment
What is the rust belt?
The concentration of problems associated with the loss of core employment and large scale de-industrialisation of manufacturing
What change in employment type occurred in the Rust Belt?
Steel and car production fell into economic decline, following automation, global shift and increasing free trade.
Why did the rust belt occur?
Car automation, global shift and increasing free trade sent steel and car production into economic decline (Detroit).
What are the impacts of the decline in the rust belt?
Population declined from 1.85 million in 1950 to 680k in 2015.
- Poverty, Crime, shootings, drugs and urban decay increased.
What has been done to regenerate the Rust Belt area?
- Building of commercial and residential real estate
- More affordable housing
- Enhance community infrastructure.
What are 4 priorities for regeneration?
- Gated commmunties
- Sink estates
- Commuter villages
- Declining rural settlements
What are gated communities?
Controlled entrances and often a closed perimeter of walls and fences
What are sink estates?
- British council housing estates characterised by high levels of economic and social deprivation.
What are commuter villages?
Residents normally work elsewhere, although they live, eat and sleep in these neighbourhoods.
What are priorities for regeneration in Berkshire?
- Improving educational facilities to increase the area’s skillset.
- This will increase the likelihood of businesses settling in the area
- The area will already have trained labourers.
What are priorities for regeneration in Detroit?
- More evenly distributed income
- Reduce social and economic inequalities
- Protect employment areas
