What is quality?
Products that satisfy customer needs through features, reliability and service.
What influences quality perception?
Appearance, reliability, safety, fit for purpose and after-sales service.
How does quality provide competitive advantage?
Unique selling point, premium pricing and easier market expansion.
What is quality control?
Checking finished products for faults using inspectors.
What is an advantage of quality control?
Simple and inexpensive.
What is a disadvantage of quality control?
Wasteful as defects are found late.
What is quality assurance?
Checking quality throughout production by workers.
What is an advantage of quality assurance?
Early defect detection prevents future issues.
What is a disadvantage of quality assurance?
Requires staff training.
What are benefits of high quality?
Loyal customers, premium prices, lower long-term costs.
What are difficulties of improving quality?
High costs, staff resistance, price sensitivity.
What are consequences of poor quality?
Recalls, fines, lost reputation, sales drop.
Give an example of quality target.
Domino’s: deliver pizzas within 30 minutes.
Give an example of quality benefit (John Lewis).
Tops satisfaction polls, loyal shoppers.
Give an example of quality benefit (Apple).
High prices justified by quality.
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1.1) why businesses exist?21
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1.1) Business objectives18
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1.1) The importance of profit17
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1.2) Private sector business: Soletraders19
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1.2) Private sector businesses: companies23
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1.2) The public sector19
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1.2) Not for profit organisations29
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1.2) shares and shareholders37
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1.3) competition and market conditions26
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1.3) household incomes18
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1.3) Interest rates15
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2.1) Management and leadership25
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2.2) Management Decision-Making27
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2.3) The role and importance of a Stakeholder27
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3.1) Marketing Objectives18
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3.2) Understanding Markets and customers37
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3.3) Making Marketing Decisions21
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3.4) The Marketing Mix, Elements of the Marketing Mix18
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3.4) The Marketing Mix, Product Decisions22
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3.4) The Marketing Mix, Pricing Decisions16
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3.4) The Marketing Mix, Promotional Decisions16
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3.4) The Marketing Mix, People, process and the physical enviroment18
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4.1) Operational Objectives19
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4.2) Operational Performance14
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4.3) Efficiency and Productivity21
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4.4) Quality15
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4.5) inventory and supply chain managment22
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5.1) Setting Financial Objectives19
