Logical Appeal
Writer uses language to purposefully appeal to reason
Logos
The embodied thought an author uses to make decisions while creating the text. Logos guides that authors choices
Metaphor
A comparison or two unlike things
Mood
The atmosphere created in a text by the authors diction and choices in figurative language
Moral
The lesson drawn from a story
Negative-Positive
A sentence that presents what is not true first, and then ending by stating what is true
Non-Sequitur
When a statement is not logically connected to another
Objectivity
A writers attempt to remove himself from any subjective personal involvement in a text
Onomatopoeia
The use of a word whose pronunciation suggests it’s meaning
Oversimplification
When a write obscures or denies the complexity of an issue or an argument
Oxymoron
A type of rhetorical antithesis where two contradictory terms are linked by proximity and meaning
Paradox
A seemingly contradictory statement that reveals a truth
Parallelism
Sentence construction with two or more grammatical similarities
Parody
An exaggerated imitation of a serious work for humorous purposes
Pathos
Writers used of language to purposefully shape the emotional response of the reader
