4.6 Evaluating Public Opinion Data

Question 1

Pole lend themselves to news coverage in which elections are reported as if the most important aspect is which candidate is in the lead.

Answer 1

Horse-Race Journalism

Question 2

Shift of support to a candidate/position holding the lead in public opinion polls and therefore believed to be endorsed by many people.

Answer 2

Bandwagon Effect

Question 3

Tendency for respondents and declared voters to tell pollsters what they think the pollsters want to hear.

Answer 3

Social Desirability Bias

Question 4

Anti-establishment, anti-media attitude that drew these voters to the outsider candidates also turned them away from pollsters.

Answer 4

Non-response Bias