4P

Question 1

What are the 4 P’s?

Answer 1

1. Price
2. Product
3. Place
4. Promotion

Question 2

Describe price?

Answer 2

1. Value-based
2. cost-based
3. competitor based

Question 3

Describe product?

Answer 3

1. positioning map
—> price vs value matrix
2. Strategy, vision, goals?
3. brand equity
4. Customer needs
5. Technical features
6. segmentation

Question 4

Describe place?

Answer 4

1. Distribution channels? (new or existing)
2. direct to end-user or not
3. economic of the channel
4. control of delivery point
5. shift of power I channel?

Question 5

Describe promotion?

Answer 5

1. marketing message?
2. objective with marketing?
3. expected quality?
4. barriers in communication?
5. type of relationship (long term or short term)
6. different marketing strategy compared to competition?
7. money allocated to marketing?
   8.