AUDIENCE TERMS:
Niche.
A smaller audience.
AUDIENCE TERMS:
Mass
A large audience.
AUDIENCE TERMS:
Demographics.
Quantifiable data: age gender social class annual earning geographical location
AUDIENCE TERMS:
Psychographics.
Young and Rubicam’s 7 types of people: Mainstreamer Reformer Resigned Explorer Aspirers Succeeders
AUDIENCE TERMS:
Social Grading.
ABC1
C2DE