sources of information
Internal
comes form within an orginisation (finiancial reports etc )
External
sources of info
outside an orginisation(government reports financial data or competitors )
types of data
Primary
collected by yourself or employee within orginisation
types of data
Secondary
collected by someone outside of an orginisation
types of data
Qualitive
Descriptive often text format
can be observed not measured
types of data
Quantative
measured data
in numbers/percnetages or statistics