6.1 Promoting pro-behavior

Question 1

Five step process of the community based social marketing

Answer 1

1. Identify specific target behavior.
2. identify barriers and benefits of target behavior
3. Program development
4. Pilot testing
5. Implementation and evaluation

Question 2

Low benefits, low barriers

Answer 2

Target behavior is easy, audiences not motivated.
Social modeling
social norms

Question 3

Low Benefits, High Barriers

Answer 3

Target behavior is hard, audience is not motivated Hardest, incentives and contests

Question 4

High Benefits, low barriers

Answer 4

Target behavior is easy, audience is motivated.

education, feedback, prompts, cognitive dissonance

Question 5

High Benefits, High barriers

Answer 5

Target behavior is hard, audience is motivated

make it easy, Commitments

Question 6

Feedback is effective if (4)

Answer 6

1. communicated soon after behavior
2. in meaningful units
3. compared to relevant standard
4. goal present

Question 7

Prompts are effective if (5)

Answer 7

1. specific
2. proximity of target behavior
3. simple behavior
4. friendly
5. salient (catching attention)

Question 8

What does Information/education? (8)

Answer 8

1. insight into the structure of problems
2. Increasing awareness of need
3. Increasing responsibility
4. Explaining personal benefits
5. Changing social approval, social norm
6. Decreasing social uncertainty
7. Provide procedural information
8. Changing affective meaning of environmental issues

Question 9

other types of inventions (2)

Answer 9

mobilising social network and tailoring